Digital ChaMP - Digital Transformation Change Management Programme

We successfully guide companies in the automotive industry through digital change

Digital Transformation - Change Management

With 97% of car buyers researching online before even visiting a dealership and with 84% of people trusting online reviews as much as a personal recommendation – it’s clear that dealers have to react and adapt to the changing marketplace.

Your benefits:

  • We help dealers to build a consistent process, creating swift and confident responses to digital enquiries
  • Immediate feedback on your readiness with our digital assessment
  • Experienced advice on the most efficient strategy
  • We will retain Employee engagement throughout the transformation process
  • Contemporary technological capabilities – competitive edge

Our services:

  • Individual action plan created for each dealer following initial on-site digital readiness check
  • Evaluation report reflecting current status
  • Define who is responsible and what are the goals in transformation
  • In-Dealer Coaching based on agreed strategy
  • Innovative proprietary online system providing both resources and reporting
  • Training/coaching for local management to ensure that the strategy is embedded
  • Frequent bursts of convenient and timely online coaching to support progress and embed learning


  • DEKRA has many years of experience in change management with premium brands
  • Holistic approach encompassing every step in the process from a single source
  • DEKRA’s online tool (Performance Manager) loaded with action plans, reports and an encyclopedia of best practice from brand & industry
  • Results/tracking/reports complied at national level and available to all stakeholders (hierarchical access)

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