Optimizing Return on Investment (ROI) in Automotive Coaching
A revolution is underway in how automobiles are bought and sold. Markets are being transformed, and digitalization is a major factor in changing consumer behaviors. In fact, 50% of inbound sales leads originate on internet platforms and dealership foot traffic is down 75%. In addition, younger car buyers are decidedly unlike previous generations: 88% of millennials conduct independent research online before contacting sales staff, and nearly 60% follow favored brands on social media long before deciding to buy.