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UAE Chemical Manufacturer Safety Transformation
In 2013, a multinational chemical manufacturer based in the UAE took a bold step to strengthen its safety culture. Despite a strong foundation built over decades in the Middle East — and involvement in iconic regional projects like Ain UAE and the gold-roofed metro stations — leaders recognised that safety could no longer be treated as a secondary concern behind production and customer service. To move beyond this perception, the company partnered with DEKRA to launch a world-class behavioural safety initiative across its facilities, including its high-performance powder coatings plant in Dubai.
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